DANNY CZEKALINSKI

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I think we ALL have worked for at least one idiot.  I once asked on facebook “Do you think stupid people know they are stupid?”  The overwhelming response was “NO!”  So why would you want to lower yourself and your reputation by responding on their level?

An idiot can only hide their lack of intelligence for so long.  Eventually stupidity will shine through like the rising of the morning sun.  No where is it written that YOU have to be the crusader of unveiling those that don’t sip from the fountain of common sense. 

My grandfather gave me great advice when I was ten years old and we were on a canoe trip.  It was fairly primitive but you can apply it to so many things that will happen in your day.  He said “When you are walking on a sidewalk and ya see a piece of dog sh*t, walk AROUND it and not THROUGH it.”  Hopefully I’ll keep that in mind when I step outside today.  🙂

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So I’m sitting on my couch after a long weekend and this commercial comes on that just spoke to me.  First some background:  I have a HE front loading washing machine.  I have to buy special detergent.  I’ve noticed lately that there is a musty smell from my clean clothes.  This has cause me great despair.

Back to the couch now:  This NORMAL looking woman comes on my TV set and she has the same problem yet she offers me the solution.  TIDE makes a product that will address the problem and make my machine smell like new.  I am excited.  I relate to this woman because she looks like an everyday person that has done their fair share of laundry.  She has a problem that I have and she has offered me a solution.  If a super model was hawking this product I wouldn’t relate and I wouldn’t find the message to be credible.

As soon as I finish my blog I’m actually going out to the store to buy this product.  I either need more excitement in my life or this commercial really cut through.  The litmus test will be the results of the product.  If you can relate to someone you can make a connection.  You can turn that connection into credibility if you follow through on what you promise.

Here’s hoping that TIDE Washing Machine Cleaner will work.  I don’t want the pimply faced teenager working the customer service counter at my grocery store to see me back tomorrow explaining that the woman on TV lied to me!!!

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I was having a conversation with a friend that was dropped as a friend on facebook.  You can see how ridiculous this post is going to be based on that very first sentence.  I was yelled at recently because I unfollowed someone on Twitter.  I was also BLOCKED by two people I once worked with.  The next thing I wondered was were these people going to get together one weekend night and come over and toilet paper my house?

Now I understand dropping someone or blocking someone if their last name is Bundy and their first name is Ted but if you are doing this because things didn’t go your way or ya got into a disagreement then what really makes you different from the kid on the playground giving another kid a wedgie at recess.

There is another argument I hear all the time:  Should I be facebook friends with someone I work with?  I say yes.  It’s part of being a team player.  If they drop or block you down the road then you can sit back and laugh knowing they are probably just unhappy in their wet diaper.

Having said that be my facebook friend by clicking HERE.  Follow me on Twitter by clicking HERE.  🙂

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I haven’t watched a full episode of THE BACHELOR since it first came on the air.  I will admit that I would tune in for the rose ceremony so I could watch these Jeopardy finalists in need of a lithium drip break down on national TV because they didn’t receive a flower from some HIMBO and they’re forced to go back home and manage the tanning salon.

Ooooooh who will Brad choose?  Emily?  Chantal?  Someone pinch me I think I’m going to faint.  Now the news is that Brad and Emily aren’t even together any more.  Well let me put on my shocked face.  Seems Emily was having trust issues after seeing Brad make out in the hot tub with a different girl every commercial break.  Did this mensa member watch the show?  I actually went into some of the “chat rooms” to see how the “fans” would  handle this devastating news.  People were upset.  They felt they were misled.  I wish I was making this up.  This is why I worry for the future of mankind.

I think that if you agree to go on TV looking for your soul mate you should be FORCED to not only get married at the end of the show but STAY married to that person for at least ten years AND ABC gets to put a few web cams in your house.  Now THAT would be reality TV!!!!

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A friend of mine works on the radio and she called me this morning frustrated about her work situation.  She said “I just can’t have a conversation with this guy OFF the air so how can I have a conversation with him ON the air?” I had to laugh because this was probably the third time in two weeks I had this conversation with someone.   My answer is simple:  YOU CAN’T!!

I have told numerous people “you can’t fake chemistry.”  Chemistry is something that just happens.  It’s not something that will evolve by throwing three people in a studio and telling them to “do a show.”  If someone just wants to read People and US Weekly all the time how do expect to have a conversation with them about the crisis in Japan and the happenings in Libya?

The secret to a GREAT  personality is one that knows a little about a lot.  A few months ago Sirius rebroadcast the 9-11-01 Howard Stern Show.  Think what you may about Howard but he is an AMAZING personality.  The way he handled that situation was far better than any of the “talking heads” on TV.  He even mentioned Osama Bin Laden as the chief suspect way before any political expert did.

So look at YOUR morning show on your station.  If it doesn’t have chemistry now it never will.  Make it right or they will take it down.

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So I’m surfing the net this morning and I found a story that seems to pop up every month.  JESUS HAS RETURNED!!!  One would assume he would return to the Vatican where they would give him a nice place to stay and He’d expect some answers from the Pope about how come so many priests chase altar boys around like a three-year old chases balloons.  According to this article Jesus has decided to return to a tree in a small town in Virginia.

Let me just explain something:  We don’t even know what Jesus looks like.  If you believe what the media shows ya as the face of Jesus why aren’t u washing the feet of Nickelback lead singer Chad Kroeger.  Jesus may never return but I do know this:  It won’t be on the back of an iron, or in a tree, or on a potato chip or on the birthmark of former Russian leader Mikhail Gorbechev (I think that’s a grape juice stain anyhow.

Ya wanna do something that Jesus would like?  Help out the victims of the Japanese earthquake.  You can do that by CLICKING HERE.

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There was a study recently that showed that women who have a lot of profile pictures posted on facebook tend to be needy.  That makes sense but how many is too many?  Does it also matter what the profile picture is?  If ya have ten pictures and in each one of them you are making that “duck face” then I think that’s worse than twenty pictures of you taking a picture of yourself standing in front of a mirror with an iPhone.

While I’m on a rant let me speak to the guys that insist on making their profile picture one that is “shirtless.”  Unless you are trying to nail down that photo shoot with Hanes, PUT YOUR FREAKING SHIRT BACK ON!!  Most women that see a guy shirtless on facebook think of two words:  douche bag.  So let’s put our shirts back on and show our teeth when we smile.  There is a reason all the letters in REAL are also in RELATABLE.

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When I woke up this morning I heard about the quake in Japan and the tsunami.  I immediately did two things.  Turned on CNN and turned on my computer.  We all have the need for the latest information and we want it IMMEDIATELY.  That makes one thing painfully obvious:  the days of the newspaper are OVER!

If I want the latest information on the tsunami I go to CNN or surf the web.  I’m not gonna have to wait until the paper gets delivered.  That’s one of the great advantages of radio; instant gratification and the ability to interact with listeners.  If you are just playing a ton of music and commercials in the morning then you are ignoring the one great advantage radio has to offer.  If you are playing a bunch of music because the people you have on the air CAN’T engage your listeners then find someone who can.  It’s really that simple.

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RESPECT!  You have to have mutual respect on the show in order for EVERYONE to get along.  Having said that everyone needs to know their role.  Their HAS to be a leader.  That is more often than not the show’s anchor.  Not everyone can be an anchor.  I have been on a few shows where the supporting players believed THEY could anchor the show.  If you have someone who wants to be an anchor they need to move on because their focus will NOT be on their role of the current show.  This is not to say that the show’s anchor is the “say all” and “be all” of the show.  He/she needs to take suggestions from the rest of the show but the others cannot be offended if their suggestions are not used every time.  I have been on many shows.  I have been on very successful shows.  Some of my best friends are from my previous shows and some people from previous shows I rarely talk to today.  So what is the secret?  It’s simple:  Your morning show does not have to be best friends but they HAVE to get along.  If someone doesn’t know their role they need to move on.  Bottom line is radio is a big business and the company doesn’t have the time for silly fights.  So remember…either get along..or get out!