coffinSo what is killing radio??  Simple….radio.  In this socially media active society there are many things that compete for someone’s attention.  Radio can save radio if it just embraces the change in technology and uses social media to promote their content.    CONTENT.  Content is now more important than ever.

Content doesn’t mean music.  If you have a smart phone you basically have your own music station in your hand.  People get up in the morning and they check their facebook page.  They are not sitting on the couch with some Funions listening to your radio show.  Use facebook to promote what you will have that is worth tuning in when they get in the car but make sure it’s on facebook before they get up and hit their news feed.

Use twitter to remind them why they should tune in when they are out the door and on the road but ya better deliver.  If I tune into a radio station I want one of three things:  1)  to laugh  2)  to learn  3) or to agree/disagree on a topic.  People want to be ENTERTAINED.

There is a reason that music radio stations are slowly disappearing and being replaced by talk and sports stations.  Technology is here to get the music for free while not having to wait for your favorite song or sit through commercials.   Great content, however, will give them a reason to tune in and sit through the screaming car dealership ads.

Competition for an individual’s attention (listenership) will increase ten- fold when the internet is available in vehicles.  Think that won’t affect radio?  Look what the internet has done to newspapers.

People can sense bullshit.  People want honesty.  People want to be engaged and they want to freaking laugh or react.  One thing that everyone has is an opinion.  Radio needs to utilize that simple fact to stay relevant.

I could go on and on but a radio station playing in the background is asking for caller number nine to win a $100 laser hair removal gift certificate.  Compelling huh????   NOT!

Danny Czekalinski is the host of DANNYLAND heard Thursdays at 9AM EST on mysourceradio.com

datingI don’t date and I do it by choice.  The last time I was on a date was October 23, 2011.  The world is one big bowl of nuts and I’m not ashamed to admit I’m probably the walnut but I have figured out there are three types of women that I would avoid at all costs.  In no particular order here are the signs:

YOU KNOW THE NAME OF AT LEAST ONE “REAL HOUSEWIFE”:  There is nothing “real” about any of these whack jobs.  Watching this show is like making a visit to the local mental ward to observe the patients to feel good about yourself.  If ya wanna live in fantasy land then dress up like Captain America and go to a comic book convention.

YOU THINK FISH ARE PETS:  Let me break the news to ya Moby Dick….anything you can eat is NOT a pet.  Fish are a meal.  Ya can’t train them and ya can’t pet them.  If you actually believe that you are a pet owner because you have a tank on display in your den then ya might wanna consider cooking some pasta and weaving me a basket.

YOU HAVE  STUFFED ANIMALS ON YOUR BED:  Unless you work at the dime toss booth at the fair and your bedroom is a closet for the prizes you need to be on some sort of medication.  You are an adult so start acting like one.  Do ya scream for mommy when ya have a bad dream and still play with your Lite Brite when Amanda Bynes won’t answer your tweet?  I hope not.

Thanks for letting me get that off my chest….I’m going back to posting pictures on facebook of food I’m about to eat and writing various celebrities to ask for autographed pictures.  THAT’S normal!

I knew what I wanted to do when I was thirteen years old growing up just outside of Cleveland, Ohio.  I used to listen to Pete Franklin on WWWE talking sports EVERY night.  Then I listened to those silly FM air-personalities in the morning and they seemed to be having soooo much fun.  The one thing I never liked on the radio was music.  I took up time for what I wanted to do.  I wanted to talk to people, laugh, make people react, learn something, teach something, share something but most of all INVOLVE the listeners.  Sadly….today we call that facebook.

I don’t care about the song of the day, the high-low cash game, the phrase that pays, the secret sound, “Horriblescopes” or “Dirt-Alerts.”  I have enough drama in my life so why do I need to know which Real Housewife is in re-hab, which one got arrested, which one got a black eye, how big her engagement ring is or what she looks like in South Beach in a bikini?  It’s embarrassing to say….but somewhere I actually grew up.  I’m not ashamed to admit I like that “Call Me Maybe” song.  I don’t know who sings it.  I don’t care.  I just know that her mp3 is inside my smart phone and I can listen to it when I want to.

I worry….I worry a lot.  I used to be a real jerk…maybe I still am.  I never really paid attention in school because I just wanted to make people laugh.  Now I’m obsessed with knowledge, I have become a news junkie and I really try to think of others before myself (I’ll admit that I’m not really fond of that).  I love sports bars for two reasons….I love sports and I love beer.  I ride a Harley, have a few crazy tattoos and I really believe the government does not have our best interests in mind.  I was a selfish boyfriend/husband and now that I have my act together I couldn’t care less about dating.  I’ve made more mistakes in life than you have but I also know that has provided me with incredible stories.

Many nice people have offered me jobs in great cities playing ten songs an hour,  I’d be able to make great money but would it be fair to them or more importantly to who I am and what I want to do to take that job?  Integrity has become important to me.  I can’t lie to them and I can’t lie to myself.  All these “experts” will say ‘People wanna hear music.’  Really?  I think they are wrong. People want to communicate.  They want to be heard.  People want to contribute.  How much music are you getting on facebook?  How many songs are played on Twitter?  I’m not down on radio at all.  I see an INCREDIBLE opportunity.  Radio needs to ENGAGE the listener.  React in some way.  Laugh, agree, disagree, get mad,think back to a memory, relate, learn something….I’m rambling now but I guess this is more like one of those word documents ya get in a holiday card every year that tells ya what that status of someone’s family is.  This is where I came from, this is what I am about,and this is where I am determined to go.   Thanks for reading. 🙂


I have dated a lot of women and I always make the wrong decision.  I stay with the ones I shouldn’t and I screw up the ones I should have stayed with.  I’m the first one to admit that I have my issues and I’ll never get that second call back to be on the cover of Men’s Fitness but if there were a prize for dating Looney-Tunes I would be on the top podium, receiving a gold medal, while they played the Star-Spangled Banner.

Think this is just in my head?  Here are some of the highlights of the people I have spent time with in the past ten years:  One was afraid to leave the house, one threw a soup can at me, one had to sleep with ALL the lights on and hold her baby blanket, one slept with one of my friends, one drank a bottle of wine every night, one had fourteen felony convictions for prescription fraud and tried to frame me with the police, one asked me to stick a beach towel in a co-workers gas tank and set it on fire and one actually thought PEARL HARBOR was in BOSTON!

I am considering an advisory council like they had in Flashdance.  Three people sitting at a table and observing what the potential date has to offer.  I feel between those three they would be able to find any existing red flags that I am obviously immune to.  That’s a great idea if ya look like Brad Pitt but at this point in my life I’m a cross between Michael Chicklas and an ass with eyes.  If a female packs my groceries at the supermarket I feel like I have game.

So the logical conclusion for me in 2012 is NO DATING AT ALL.  I doubt this becomes a trending topic on Twitter but its something I need to do.  On the upside….my right arm should become much bigger.


On Sunday it seemed EVERYONE was watching the Women’s World Cup finale.  My Twitter was blowing up.  The ratings eventually showed a HUGE share.  Japan won in a shoot out and then all the tweets and comments changed.  “Be proud of the ladies.”  “At least we got there.”  “Can’t win em all.”  What type of half assed thinking is this???

Team USA choked.  They blew it.  They didn’t show up.  Any of the previous three statements describes what happened.  Team USA was ranked number one in the world.  They hadn’t lost to Japan in the previous twenty-five meetings. It WAS David versus Goliath.  For some reason Team USA wasn’t mentally prepared to win.  Maybe they thought since Brazil was eliminated they could just coast through their game with Japan, not break a sweat, and negotiate their endorsement deals on the plane.

There is a lesson here in this national embarrassment.  Never take your competition lightly.  If you think anything BUT your best effort is acceptable then one day you will meet someone will less talent and they will emerge victorious.  Look no further than what happened to Team USA to support that!

What the hell has happened to our country?  No one speaks the truth anymore.  Everyone is afraid of offending someone.  How can we effectively communicate with one another when we are not being completely honest?  Opinions are just the thoughts of an individual.  They are similar to feelings.  To that particular individual they CAN’T be wrong.  We don’t have to agree with one another but let’s at least cut the bulls**t and be honest.  I’m gonna list five topics and give you my honest opinion on each.  Perhaps this will get the honesty ball rolling.

1) KIM KARDASHIAN:  She got famous for what she put IN her mouth as opposed to the nonsense that comes out of her mouth.  She’ll never get married to this basketball player and she has a fat ass.  Because of her massive Twitter following she IS influencial.  God help us.

2) PRESIDENT OBAMA:  He’s a great speaker but so was my priest back in Cleveland and my priest would have no business being President.  I wish he’d just admit he talked his way into office and not run in 2012.  Give me a guy with a stuttering problem and a crappy wardrobe as long as he can rescue a business.  America IS a business and it’s a business in BIG trouble.

3)  AFFIRMATIVE ACTION:  This is a joke and it’s racist.  Hire the best person for the job.  It really is that simple.  Imagine applying affirmative action to the NBA.  Does THAT put it in perspective for you?

4)  BI-LINGUAL SOCIETY:  This is crap.  We are in America and you speak English.  Don’t make me push a special button at the ATM to receive instructions in English.  I am a HUGE proponent of tradition.  Speak your native language inside your home but learn english like my great grand parents had to do.

5)  CORPORAL PUNISHMENT:  Smack away.  I didn’t say abuse I said smack.  No one knows what “hot” really is until you put your hand on the stove.  You say “no” to me and I still think it’s a “maybe.”  Pull out the strap or wooden spoon and put that to use and I understand the meaning of the word “no.”

There ya go.  My thoughts may not be popular but at least you know how I feel.  Will YOU be honest today?

Social media is a here to stay and it’s a necessary marketing tool for you and your business.  I’m a facebook junkie.  I always aim to engage my friends in some sort of discussion thread or entertainment element.   As a public service I offer the following that I urge all to STOP DOING ON FACEBOOK!

 1)  NO MORE PICTURES OF FOOD YOU ARE ABOUT TO EAT:  Being able to flag down a waiter, decide on an entre’, order it, then have it delivered to your table is hardly a magic trick.  Put down your iPhone, grab your fork Copperfield, and eat your freaking dinner.

2)  PUT A SHIRT ON AND GET AWAY FROM THE MIRROR:  Congratulations on shaving your chest and your twelve pack.  All that hard work in the gym has rewarded you with being alone on a Saturday night with your shirt off in front of your bathroom mirror and your cell phone in your hand.  Now go to your room, close the blinds and your door, and do what we know you need to do to yourself.

3)  STOP LOOKING LIKE A DUCK AND SMILE LIKE A NORMAL HUMAN BEING:  I’m not sure what makes the females think they are being seductive when they make this face.  It looks more like the sudden onset of bell’s palsy.  Unless you floss with a rope, open up your mouth and show me those pearly whites!.

Social Media is a great thing.  Follow me on Twitter HERE.  Be my facebook friend HERE.  That’s all for today.  I need to let everyone on Four Square know that I just walked into Home Depot!!