What I predicted almost two years ago is happening.  Notice how your favorite personality or morning show has just about disappeared from the air?  Why?  If you have a smart phone there is no reason for you to listen to music radio  Radio will continue to change and become one of two stations:  one that plays music with zero personality or one that is strictly content.  The owners and managers of these stations are figuring out what to do right now and my guess is 70% will stay with music.  To advertise on  music station is throwing out your money.

 

REAL radio is content radio.  This is where you are actually involved in the medium.  You laugh, agree, disagree, text, tweet, facebook, call in and become [art of the discussion, or maybe even cry in your car.THAT’S radio.  That’s a connection with you, the listener.  That’s what I want to be a part of.  That’s where I fit in.  That’s what I’m holding out for.