Meetings. I really believe we have too many. Meeting to prepare for meetings make me crazy. Don’t get me wrong I value the importance of a meeting that is truly needed but some of the stuff that comes out of a meeting leaves me more confused and detached than before the meeting. Sometimes a meeting isn’t a meeting at all it’s just a get together where you are being told what to do.
I remember a meeting a bunch of us had many years ago where the General Manager had promised the services and support of my morning show as a favor to their church. We were informed that the show would camp out in a tent with a bunch of other people to raise awareness and dollars to the homeless. This meeting was not a “brainstorming session” it was basically held to be given our marching orders.
I am all for serving the public. I like to help people but I also think you need to focus on your brand and serve your target demo. When you say the word “homeless” I think many people think of someone hairy, dirty, sleeping in a box and smelling like urine. While that may be unfair I do think it’s accurate.
My suggestion was to do a benefit that touches the female demo: raise money for shelters for abused women, help for terminally ill children, etc. At that point the General Manager uttered this golden nugget, “This is not about the bad homeless, this is about the good homeless.” I was stunned. The good homeless? Perhaps this is something I did not know about. They have classified the homeless. Evidently Home Security waits until we are asleep and then covertly brands the homeless with bar codes to separate them into two categories: good and bad. The next time you are tempted to make a donation while stopped at a light I think you should demand that the individual fold back his ear so you can see the aforementioned bar code to know if you are giving to the good or the bad homeless. You can easily download the app on your smart phone to make this process an easy one.
I’d tell ya more but I’m late for a meeting……