No matter what your line of work may be, chances are it involves some sort of sales technique. Even the pimply faced kid at Best Buy will try to sell ya that extended warranty for that DVD player ya got on sale for twenty-nine bucks.
Not everyone is successful at sales. I believe you can INCREASE your sales success by following three simple bullet points:
1) RESEARCH: What’s the history of the company or person? What is their passion? Where did they come from and what are their goals? What are their strengths? What are they lacking?
2) LISTEN: Your presentation is VERY important but don’t overdo it. Brevity. Make your pitch but don’t “talk to just talk.” If you don’t LISTEN to what your potential client has to say, how are you going to know what they need?
3) OFFER A SOLUTION: If you did your research and listened to your potential client it should be simple to offer a solution. You want to reinforce their strengths and address their needs (that sounds so much better than “weaknesses”).
Apply these three bullet points to “selling situations” in your life and I guarantee your success rate will increase. Unless you’re from Omaha Steaks, calling me at home for a third time in one day, I don’t care if I get a free ham with a shipment of ninety-nine dollars or more, LEAVE ME ALONE!!!! 🙂