I’m an addict. I’ll admit it. I am addicted to my iPhone. It truly is the one thing I can’t live without because it does everything that I enjoy. I can watch TV. I can surf the web. I can listen to music. I can e-mail. I can place a bet. I can pay my bills. I can tweet. I can check my facebook. I can check in on Four Square. The one thing I wish it didn’t do is accept calls :).
Last week I was with my girlfriend in St. Augustine. We were sitting outside by the pool and I noticed a tall building with some people on the roof. She said “I wish I had some binoculars so I can see what is going on up there.” Immediately I felt my addiction. “There has to be an app for that,” I said. Sure enough there was and I downloaded it. Don’t believe me? CLICK HERE
So what can you learn from the ramblings of this lunatic? If you have a product….ANY PRODUCT…. make sure it is accessible through a smart phone. Fingers choose and if your business/product is inside the phone the consumer holds then you are one step closer to being chosen.