When someone tunes into your radio station they have made a decision.  They also will make a decision when to tune out.  Good content will win every time.  This is what makes a great air-personality invaluable to a radio station.  If your station is going to play a ton of music then what separates your station from MY iPod.  Everyone that owns an iPod is their own Program Director.  Ask a teenager today what their favorite radio station is and they more than likely won’t have an answer.  Ask the same teenager what their favorite TV show is and they will have many answers.  TV shows supply content.  Is there content on YOUR radio station.  If not…..then all you really have is a very big iPod.