Is Radio Really Dead?

coffinNot officially dead.  I do believe it’s in hospice and near its final days.  I wanted to be on the radio since I was thirteen years old.  Radio was REAL back then.  Radio was fun.  Radio made you react.  Radio was your companion.  Radio had personality.  Radio allowed you to express yourself.  We still have that today except it’s not on the radio.  It’s right here on social media.

When I was in radio it was full of creative people.  Now it’s full of people that are into analytics.  They eliminated the creativity and thus eliminated the fun.  The suits would TELL you what to say and how long ya had to say it.  I’m not a worker bee.  I’m a queen bee.  I don’t follow.  I lead.  Radio failed because it acted like a bad marriage.  It changed.  It wasn’t the person I married.

Radio is like a ghost ship floating aimlessly in the ocean.  It’s just a matter of time before it sinks.  Social media is fun.  It’s interactive.  It’s creative.  Podcasting is awesome.  There are no rules.  There are no limits except the ones that you set yourself.  No one tells me what to say or how to say it.  It succeeds or fails based on what I say and how I promote it.  Great content will always be in demand.  Radio had great content but it forced those that are creative out of the business.  Radio killed radio.  Think I’m wrong?  Go into Best Buy this week and try and buy a radio.  Thanks for reading.

Danny hosts his own podcast three times a week. ⚡⚡⚡Link to DANNYLAND podcast by clicking HERE