Posts Tagged ‘sports talk radio’

clown lebronI’m an idiot.  I have spent the past day listening to sports talk radio in Cleveland and Miami about the Lebron James situation:  which city will he choose to play for?  In the end it really is insignificant based on the fact that Hamas and Israel are bombing the shit out of each other but I am intrigued by the fact that so many people are interested in this and it’s being covered by every single media outlet.

Let’s not forget I am from Cleveland.  I love and miss my hometown.  I have and always will be a fan of all Cleveland sports teams.  LeBron is gonna make nearly $21 million bucks in either city to throw a ball in a basket.  Let’s not forget all the money he’ll make in endorsements.  LeBron is not just a player he is a brand.   So why hold two cities hostage by dragging out your decision?  Simple:  He’s a jackass!

Sociopath, narcissistic, selfish, bratty, punk, jerk, prima-donna…..any of the preceding words would fit but he also is the best basketball player on the planet.  If he returns to Cleveland I will not be cheering for him directly I will be cheering for my team like I do every year.

This country is falling apart, people are out of work, the middle class is disappearing, the Middle East is ready to implode, values and common courtesy towards fellow man are disappearing and I’m concerning myself about basketball player and where he will decide to make his millions.  Like I said….I’m an idiot.

coffinSo what is killing radio??  Simple….radio.  In this socially media active society there are many things that compete for someone’s attention.  Radio can save radio if it just embraces the change in technology and uses social media to promote their content.    CONTENT.  Content is now more important than ever.

Content doesn’t mean music.  If you have a smart phone you basically have your own music station in your hand.  People get up in the morning and they check their facebook page.  They are not sitting on the couch with some Funions listening to your radio show.  Use facebook to promote what you will have that is worth tuning in when they get in the car but make sure it’s on facebook before they get up and hit their news feed.

Use twitter to remind them why they should tune in when they are out the door and on the road but ya better deliver.  If I tune into a radio station I want one of three things:  1)  to laugh  2)  to learn  3) or to agree/disagree on a topic.  People want to be ENTERTAINED.

There is a reason that music radio stations are slowly disappearing and being replaced by talk and sports stations.  Technology is here to get the music for free while not having to wait for your favorite song or sit through commercials.   Great content, however, will give them a reason to tune in and sit through the screaming car dealership ads.

Competition for an individual’s attention (listenership) will increase ten- fold when the internet is available in vehicles.  Think that won’t affect radio?  Look what the internet has done to newspapers.

People can sense bullshit.  People want honesty.  People want to be engaged and they want to freaking laugh or react.  One thing that everyone has is an opinion.  Radio needs to utilize that simple fact to stay relevant.

I could go on and on but a radio station playing in the background is asking for caller number nine to win a $100 laser hair removal gift certificate.  Compelling huh????   NOT!

Danny Czekalinski is the host of DANNYLAND heard Thursdays at 9AM EST on mysourceradio.com