I really miss being on the radio but it has been an invaluable learning experience for me. I have had the opportunity to listen to a LOT of morning radio across the country. Some good but most of it wasn’t good at all. As someone who has “listened” to a ton of radio recently I’d like to point out three things that make me bail on a morning show (commercials are a given but a good tease will get ya through the break as long as it’s not a six-minute stop set).
1) LAUGHING WHEN IT’S NOT FUNNY: I love to laugh but some of these shows seem like there’s a gas leak in the studio. Imagine being out with your friends and laughing at EVERYTHING they say: Friend: “I think I’ll have the eggplant” YOU: AHHHHHH…you said eggplant. It doesn’t have a shell so how can it be an egg?AHHHHHHHHHHH!” Awkward. Not real.
2) NOT ENGAGING ME: Entertain or inform me. If you are talking to just hear yourself talk you are wasting the listener’s time. I can get that without commercial interruption at the DMV. Let’s take a simple topic like traffic tickets. If you got one on the way to work I don’t care. If you got OUT of one I’m a bit interested HOW that happened. If you got out of it by telling the cop you are a producer for gay porn and you think his mustache is a turn on, I’m engaged AND entertained. “I’ll tell ya why I’m walking funny, next!” is the tease into the break.
3) DOES IT INVOLVE THE “BIG THREE:” There are three categories that will grab someone’s interest: a) their home, b) their heart and c) their bank account. If you start talking about any of these three, people will show some interest. Get them involved, make them laugh and/or learn something then they will STAY interested.
Those are my three. What makes YOU shut off morning radio? In the meantime I’ll be on a busy street corner making a banana split in my pants hoping to get some TV coverage.